Hatch: iOS App Signup
Overview
Provide small business owners a mobile-friendly experience
Hatch, acquired by Plastiq, provides lines of credit to small business owners for funding. I improved Hatch’s sign-up process to enable mobile application submission. Many small businesses have struggled in the post-pandemic era. Hatch’s concept of accessible business funding is influential, but the current onboarding site is unfriendly and overwhelming.
Role
Product Design
Tools
Figma
Deliverable
Refined flow for mobile
Process
Rethink flow structure to shorten application steps
Wireframes
Design Outcomes
- Separate checking accepting state from creating accounts to better navigate users to sign up, sign in, or join waitlist.
- Hide additional information to simplify each page’s visual appearance. Users can still access for details if needed.
- Make optional form fields easy to see.
- Rearrange information to make the task flow more logical.
Task Flow
What can be done differently?
Reflection
Based on the time constraint, I only optimized the flow structure and clarified the page for a better viewing experience on mobile. What could be done differently if chances? I would reach out to small business owners to ask for their feedback about the refined flow structure. Are there other ways to further simplify the flow? How much requested information would be enough to help applicants complete the application process without feeling annoyed?
Bibliography
https://www.hatchcard.com/
https://www.facebook.com/hatchcard/?ref=page_internal
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